Digital Marketing
Social media or website: why your company needs both
Social media attracts, but your website is your home. What each does best and how to make them work together.
Digital Marketing
Email marketing for small businesses: how to start without landing in spam
Email is still one of the best-return channels. How to build your own list and send messages people actually read.
Digital Marketing
Google Analytics 4: the first metrics a small business should watch
Analytics shows a lot, but only a few figures drive decisions. Which to watch first and how to read them without getting lost.
Digital Marketing
Google Business Profile: a guide to getting your local business on Google
A well-completed profile puts you on the map and in "near me" searches. How to create it, optimize it and get reviews.
Digital Marketing
Basic SEO for small businesses: first steps to show up on Google
You do not need to be an expert to start showing up on Google. Seven concrete actions, from easiest to hardest.